The MLA for East Antrim made the comments during Assembly Question time on Monday, when questioning the Minister of Enterprise, Trade and Investment.
Stewart Dickson MLA said: “The Causeway Coast is a great asset for Northern Ireland, but we must make sure we do everything possible to market it as such, and not a single stop on the way to other places.
“I raised this today with the Minister because I believe his Department must do more to promote this splendid and beautiful area of my constituency; not only to tourists, but to everyone across Northern Ireland who may be unaware of the beauty of this stretch of our coast.
“From Carrickfergus Castle to idyllic villages dotted along the coast, the Causeway Coast is a wonder to behold and enjoy. I look forward to seeing what the Minister achieves.”