Cllr Alan Lawther stated: “I am very pleased that our Alliance campaign to crack down on rip-off TV phone in quizzes is working and has been vindicated. The Ayre Inquiry has produced very hard-hitting findings and stated that ‘Some broadcasters appeared to be in denial about their responsibilities’ and that ‘There was an apparent lack of transparency’.
“I am extremely glad that the inquiry has set out strong recommendations to give Ofcom more power in the drive against rip-off TV quizzes. It has called on Ofcom to ensure that broadcaster’s licenses better protect consumers and to commission third party auditing of TV phone quiz practices.
“Alliance has been campaigning on this issue for a number of months now, and I am glad that our concerns about phone-in quizzes have been recognised. Some of these quizzes are cynical money-making schemes with the revenue gained from the premium line phone calls being far greater than the value of any prizes awarded. I am glad that the Ayre Inquiry offers ways to end these practices – Ofcom must now implement the findings of this inquiry.”