Cllr Lawther said: “I welcome this fine but I do not believe that it’s large enough. Today’s fine could have been much higher, but instead ITV have been fined under £6 million. This fine is merely a drop in the ocean. They need to send out a stronger deterrent and hit these scandalous quiz shows where it hurts, in their bank balance.
“This is however a massive embarrassment for ITV and should act as a wake up call to all broadcasters.
“Corporate executives at ITV have many issues to face and must ensure that these types of programmes are taken off our airwaves for good. The public deserves to be treated with far more respect by TV stations.”