Ford says Hillsborough deal advert is totally unnecessary

Alliance Leader David Ford has said that while his party strongly welcomes the Hillsborough Agreement, the DUP and Sinn Fein’s costly advertising campaign is condescending and may not go down well with the public.

David Ford said: “Alliance welcomed the Hillsborough Agreement and the public were relieved that a deal was finally sealed; however, I think it’s a bit condescending for the DUP and Sinn Fein to think that the public need to be told to read it.

“People will judge this deal on delivery, not on spin. We will continue to be constructive to help build confidence in politics here. We do however need to see progress and agreement on the community relations strategy and a coherent policy programme for the Justice Department to ensure it can work effectively. The Agreement itself acknowledges that there is much work to be done: it’s only the start of the process.

“The public want stability and delivery. This new deal will be judged on those issues, not on an ad campaign.”


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